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Consumers are at the heart of your business.
Insight into their behaviour is key to making your decisions
Europanel™ measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality syndicated continuous consumer panels, run in more than 50 countries by our owners GfK and Kantar TNS - two of the top marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.
- Europanel are the eyes and ears of the international FMCG industry.
- Europanel sets their focus on providing harmonized data and insights, balancing international and local requirements.
- Europanel provides context/benchmarks/big picture/global trends through value-add directly supporting our clients’ global strategic direction.
Why Europanel? — The leader in consumer knowledge
Fact THE BEST DATA
Accuracy is directly related to sample size
Europanel has the largest total sample
FactTHE BEST PANELS
Panel research has specialist challenges
Our technical people are dedicated and highly experienced
Our panels run well and are trusted
FactDATA CURRENCY
Where there’s choice, manufacturers choose europanel
All major European retailers buy europanel
FactINTERNATIONAL AND LOCAL
Specialist panels where relevant
50% of our business is international
Consultancy, reporting, strategic processes
FactDEVELOPMENT
40% sample increase over 10 years
17 additional countries in the last 5 years
Track record in new techniques and tools
FactINSIGHT
Only people turn data into knowledge
Expertise and dedication delivers real insight
We have over 500 dedicated client service executives
Combining experience and fresh ideas
A consumer focus and vision – delivering consumer insight that you can use in your business