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Consumers are at the heart of your business.
Insight into their behaviour is key to making your decisions


Europanel™ measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality continuous consumer panels, run in 54 countries by our owners GfK and TNS - two of the top 10 marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.

 
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latest news

 

Europanel Consumer Index: Latest FMCG and Trade trends, Q4 2008 now available for 11 Central and Eastern European countries, 10 Western and Northern countries and the USA. Click here

 

April 2009 Aimark Insights by Europanel: The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation across Continents ; Private Label Use and Store Loyalty; New Empirical Generalizations on the Determinants of Price Elasticity. Click here


 
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To receive Key Facts for Decision Makers, or the Europanel Consumer Index, click here


NEW: May 2009 - Video on FMCG Trends and Impact of Recession . Click here
                               Video on FMCG Trends and Impact of Recession


 
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