Consumer Panel Methodology

Household Panels

Europanel collects the actual purchases of all main grocery markets using a continuous representative sample of households providing accurate and consistent information.

Depending on the country profile, Europanel uses the most appropriate method of data collection, from purchase diaries to state-of-the-art barcode scanning technology or mobile phones.

Our Household Panels are the industry standard for measurement of consumer purchasing of FMCG markets and deliver unsurpassed levels of detail and accuracy. They act as a highly effective market-tracking vehicle, covering all types of outlets, and also as a basis for an extensive range of analytical solutions.

The combination of this powerful tool with the deepest consumer knowledge and experience, allows Europanel to provide the market with the best insights about the consumers and the retailing available in your country.

 

Individual Panels

Some markets are driven by the individual’s needs and decisions, instead of the family’s or the household’s.
In order to get the highest reach and representation, Europanel uses specific methodologies and data collection tools, different to the Household Panels, to cover these types of markets. Europanel collects the actual purchases on several ‘individual’ markets using a continuous representative sample of individuals who provide accurate and consistent information.