Europanel Publications – Aimark Insights by Europanel
publication date 2008 - June 08
A new publication adding academic knowledge to business understanding of market trends. AiMark - the center for Advanced International Marketing Knowledge - is a cooperation between the academic world and business. It is headed by Professor Jan-Benedict Steenkamp, University of North Carolina, working in cooperation with a global community of leading academics and fuelled by the consumer databases of Europanel - click here for enquiry form.