Consumer Diagnostic Tools

 

Category Management

Category Management has become an integral part of consumer-based research and Europanel has a number of branded products that are matched to the ECR Europe process.

Category Manager Plus was founded on the principle of providing more consumer-based research to identify for example, why the shopper shops the way they do, how they are influenced by advertising or direct marketing and who buys into promotions. The main software applications available are:

Assortment Optimiser
Determines the optimal category assortment of products in store that will provide the consumer with the 'best' choice to meet their requirements. We can tell you the increase in the number of target consumers and revenue achieved by stocking particular combinations of brands or Stock Keeping Units (SKU's) so you can ensure you are not missing out on any opportunities to maximise sales.

Category Manager Browser
Offers insight into category performance so you can highlight your opportunities within the category and gain information on your competitive threats. Understand the dynamics behind your consumers' behaviour, identify the measures that contribute to store loyalty and analyse lost expenditure from individual stores at brand, sector and category level.

PromoBrowser
Delivers a true understanding of your promotional activity as well as that of your competitors and its impact upon brands, retailers and consumers, so you can determine the effectiveness of your promotional spend to ensure you are getting the best return on your investment.