Using Best-in-Class Evidence

A strategic alliance of the best research companies worldwide providing direct access to an unrivalled global consumer panel footprint

Kantar is a specialist in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions they deliver both the big picture and the fine detail that inspires successful actions. Their expertise about what people buy or use, and why, has become the market currency for brand owners, retailers, market analysts and government organisations in the markets in which they operate.

With over 60 years experience, an extensive global team of experts and services covering key global geographies, they deliver High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

GfK supplies their clients with information that is based on continuous survey and analysis of the purchasing decisions and behaviour patterns of consumers across Europe. Their information and consulting services cover FMCG, consumers goods and service industries. GfK partner with many of the world’s biggest consumer brands, retailers and manufacturers. They apply global methodologies and standards of excellence to everything they do.

GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. GfK is one of the world’s leading market research companies.

IRI provides the information, analytics, business intelligence solutions, consulting services and subject matter expertise the world’s leading CPG, retail and healthcare companies require to drive their insights. IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. IRI goes beyond the data to ignite extraordinary growth for their clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

IRI’s capabilities are supported by revolutionary technology platforms, the integration of unrivalled empirical information on markets, consumers and shoppers from virtually any source, and teams of experts highly experienced in implementing these solutions.

Since 1960, the INTAGE Group has been a pioneer and a leader in the field of marketing research in Japan. Intage creates globally unique and innovative business models that combine marketing know-how with IT solutions. Intage is the largest market researcher in Japan in terms of sales, number of employees, and scale of operations.

Their proven marketing research fundamentals, advanced solutions technology, and use of cutting-edge IT have earned a deep trust among their clients in Japan and around the world.