What is Europanel?
Europanel are the eyes and ears of the international FMCG industry
Europanel™ is a global partnership venture, established shortly after the emergence of the first consumer panel business, to meet the needs of international clients in the Fast Moving Consumer Goods industry. Through our partner companies, Europanel is the market leader in most of the markets we are present in and as such can provide an unparalleled perspective to the global world of consumer goods. The strategy of Europanel is based on efficient delivery of people centric consumer insights to partnering clients.
What do we do?
Europanel is dedicated to consumer knowledge
Europanel™ measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality syndicated continuous consumer panels, run in more than 50 countries by our owners GfK and Kantar Worldpanel - two of the top marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.