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Consumers are at the heart of your business.
Insight into their behaviour is key to making your decisions


Europanel™ measures consumer behaviour to understand market movements and their implications. Our primary sources are high quality continuous consumer panels, run in 54 countries by our owners GfK and TNS - two of the top 10 marketing information companies in the world - and our other partners. From these, we deliver actionable and creative insights to enable better business decisions.

 
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latest news

 

Europanel Consumer Index: Latest FMCG and Trade trends, Q4 2007 now available for 11 Central and Eastern European countries, 9 Western and Northern countries and the USA. Click here

 

June 2008 Aimark insights by Europanel: Beyond promotion-based store switching: antecedents and consequences of systematic mutliple-store shopping, Who benefits from store brand entry?, The short and long-term impact of an assortment rduction on category sales. Click here


 
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To receive Key Facts for Decision Makers, or the Europanel Consumer Index, click here


 
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