Consumer Insights Toolkit

Explore market dynamics and brand performance to create and execute successful brand strategies

We offer a range of analytical tools to reveal valuable insight into what consumers and shoppers actually do

Duplication Maps

Who do i compete with, why and where in what space?

New Launch Evaluation

Is my launch successful - is it on track; if not, what do I have to fix?

Real or Deal

Is my promotional investment driving sales or just rewarding loyalists?

HML

How stable is my buyer base - is my bucket leaking?

Buyer Churn

How many committed buyers do I have and how important are they to me?

Brand Switching

Why am I winning/losing - which of my competitors am I hurting and who is hurting me?

Repertoire

What other brands do my buyers buy and why?

Helping to build a deeper understanding.

  • Brand health, trend spotting & benchmarking

  • Category, channel and customer evolution

  • Profiling and targeting

  • Opportunity scanning and sizing

  • Early warning on emerging threats