Explore market dynamics and brand performance to create and execute successful brand strategies
Who do i compete with, why and where in what space?
Is my launch successful - is it on track; if not, what do I have to fix?
Is my promotional investment driving sales or just rewarding loyalists?
How stable is my buyer base - is my bucket leaking?
How many committed buyers do I have and how important are they to me?
Why am I winning/losing - which of my competitors am I hurting and who is hurting me?
What other brands do my buyers buy and why?
Brand health, trend spotting & benchmarking
Category, channel and customer evolution
Profiling and targeting
Opportunity scanning and sizing
Early warning on emerging threats